I really love the unveiling of new products, especially Apple unboxings. The first thing you always notice is the exceptional attention Apple pays to the packaging design. Contemporary and clean. I kept my first iPod box in my room for 9 months.

When opening the Apple TV many of the tech sites on the web have commented that there are no video cords included with the Apple TV, so be sure to grab yourself some cords. We all know there is nothing worse than ordering a cool gadget and unboxing it when you get home late from work only to find out that you need a cord or some weird battery. My Apple TV is in the mail. I better go pick up some video cables.

Anyway, check out the unboxing ceremony over at Gizmodo >>